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Tech CEO slams local fruit vendors, saying he would make their lives miserable and destroy their pro

  • By Brendan P. Bartholomew | San Franciso Examiner
  • May 3, 2016
  • 1 min read

Tech CEO Mark Woodward appears to be the latest leader in the industry to draw public ire for his use of social media to express contempt for disadvantaged Bay Area residents.

In a public Facebook conversation about unauthorized vendors allegedly selling produce on street corners in San Jose’s tony Willow Glen neighborhood, the Invoca CEO said he would destroy the vendors’ fruits and harass them in other ways if they attempted to operate near his home.

In a now-deleted post, Woodward wrote, “If that was my house, I would go out there and make their life miserable. I would do whatever it took to make them leave. If that meant destroying some of their produce, or standing out there with signs to chase everyone away, Or [sic] just making them very uncomfortable, I would do that in a heartbeat.”

Invoca — specializing in capturing analytic data from customers’ cellphone calls, according to the company’s website — has offices in San Francisco, San Jose, Santa Barbara and Boulder, Co.

Responding to an interview request, an Invoca spokeswoman claimed the company had been unable to reach its CEO for comment.

The conversation took place on “Willow Glen Charm,” a Facebook page owned by local Realtor Holly Barr. The debate began shortly after Barr posted a message from an anonymous resident who was uneasy about the presence of fruit-sellers on the busy corner adjacent to his or her home.

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